1

What is communication?

• The communication diagram.
• Features specific to writing.

2

Asking the right questions before writing

• Sender: Goal of communication, intentions.
• Receiver: Type of reader, his or her functions and motivations, his or her level of knowledge of the subject.
• Scope of intervention: Type of writing to choose.
• Means at your disposal.

3

Organizing your ideas and structuring your messages

• Organizing your ideas with heuristic maps.
• Creating a plan and argument to match your goal.
• Constructing balanced paragraphs.
• Writing a persuasive introduction and conclusion.

4

Handling basic writing within the company

• Administrative, business, and complaint letters.
• Email. Constructing the message. Rules of courtesy. Conducting appropriate follow-ups.
• Combining email with other tools: Telephone, snail mail, etc.

5

Giving style to your message

• Translating your ideas and knowledge into clear language.
• Levels of language: Familiar, neutral, formal.
• Making an impact. Acquiring an understated, fluid style.

6

Discovering the usefulness of fast reading

• Expanding your field of vision to read more quickly.
• Link between reading strategy and time management.
• Selective reading and detection technique.
• Getting the gist: Skimming and scanning techniques.

7

Mastering complex writing

• Knowing how to write a report and a summary memo.

8

Making your projects convincing and attractive.

• Defining and highlighting your assets.
• Developing logical argumentation.
• Relying on keywords.